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Every action taken in a business setting is a data point. Nowhere in business is more data generated than in the fields of marketing and customer relationship management. A great deal of the software and techniques developed to manage big data are grounded in the marketing function. Assurety Consulting has developed and maintained some of...
Assurety Consulting champions data, analytics, AI, and automation as the main drivers of change and organizational improvement in the postal and parcel industry. In our work with commercial mailers, delivery organizations, and posts in developing nations, we encounter a common refrain: our clients often believe their organizations are too small to take advantage of big data...
The highest-performing delivery organizations in today’s business environment are technology-driven across the board, using data for knowledge gain, cost avoidance, and revenue growth. Companies face difficult decisions about which products and technologies to implement, and often, these choices are made with a tactical rather than a strategic mentality.
The China-Pakistan Economic Corridor (CPEC), one of the largest cooperative investments in Asia, is underway. Focused on economic growth, productivity gains, growing the middle class, and cutting product costs, CPEC promises to revolutionize trade in the entire region.
In Part I of our series on USPS Informed Delivery, we described the communications platform and discussed commercial mailers’ concerns surrounding it. Our synthesis was that hybrid digital, digital marketing, and digital communication are here to stay and mailers should look to increase their ROI by utilizing the Informed Delivery platform in innovative ways, offering...
In the first part of our series on USPS Informed Delivery, we described the new communications and marketing platform and discussed commercial mailers’ concerns surrounding it. Our synthesis was that hybrid digital, digital marketing, and digital communication are here to stay and mailers should look to increase their ROI by utilizing the Informed Delivery platform...
What is USPS Informed Delivery? Just like IMb® (Intelligent Mail) platform was the infrastructure platform that enabled digital supply chain management of the entire mailing ecosystem, Informed Delivery is the digital marketing platform for the industry to use with physical marketing mail, built on top of the USPS IMb platform.
As mail volumes continue to decline and parcel volumes increase, last-mile performance is on the mind of posts and mailers across the globe. Changing buying habits and expectations driven by digital mobility devices have put small-to-medium posts and parcel express delivery organizations in a reactive mode. Much of this change in attitude is good, except...
Big Data—large datasets combined with powerful analytics—has the potential to drive innovation within the postal industry. Using its various rich data sources, the large and technologically advanced Posts are using Big Data to support more efficient decision-making processes that will improve operational performance, enhance customer service, and create new products and services.
One thing is for certain. Postal logistics technology continues to move forward at a rapid pace. For shippers, mailers, parcel and posts this means that processes that were once manual and paper-based are rapidly being automated, streamlined, and enhanced to a point that was not imaginable a couple of decades ago.
© 2003 – 2020 Assurety Consulting™, Inc. All rights reserved.
© 2003 – 2020 Assurety Consulting™, Inc. All rights reserved.