Postal/Mailing Archives - Page 2 of 6 - Assurety Consulting & Solutions

In the profitability equation for posts and delivery organizations, service optimization and cost-cutting are usually the first items on the executive’s minds. Operational excellence is a prerequisite for growth through reliable, predictable service. From there, revenue growth is the KPI that can revitalize a business, attract new investment, and enable additional measures to increase profitability....

In many spheres of human endeavor, from science to business to education to economic policy, good decisions depend on good measurement. Ben Bernanke Executives use Key Performance Indicators (KPIs) to understand whether their companies are making progress toward goals, and if not, what adjustments need to be made to get them there. KPIs are the...

The China-Pakistan Economic Corridor (CPEC), one of the largest cooperative investments in Asia, is underway. Focused on economic growth, productivity gains, growing the middle class, and cutting product costs, CPEC promises to revolutionize trade in the entire region.

In Part I of our series on USPS Informed Delivery, we described the communications platform and discussed commercial mailers’ concerns surrounding it. Our synthesis was that hybrid digital, digital marketing, and digital communication are here to stay and mailers should look to increase their ROI by utilizing the Informed Delivery platform in innovative ways, offering...

In the first part of our series on USPS Informed Delivery, we described the new communications and marketing platform and discussed commercial mailers’ concerns surrounding it. Our synthesis was that hybrid digital, digital marketing, and digital communication are here to stay and mailers should look to increase their ROI by utilizing the Informed Delivery platform...

What is USPS Informed Delivery? Just like IMb® (Intelligent Mail) platform was the infrastructure platform that enabled digital supply chain management of the entire mailing ecosystem, Informed Delivery is the digital marketing platform for the industry to use with physical marketing mail, built on top of the USPS IMb platform.

As mail volumes continue to decline and parcel volumes increase, last-mile performance is on the mind of posts and mailers across the globe. Changing buying habits and expectations driven by digital mobility devices have put small-to-medium posts and parcel express delivery organizations in a reactive mode. Much of this change in attitude is good, except...