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analyticsassurety

Streamline Operations, Improve
Productivity and Increase Profits

Intelligence for the Entire Mailing Operations, Marketing, Sales, Service Quality Measurement, Entry Planning, Digital Marketing Performance, Early/Late Predictive Dashboards from Manufacturing to Final delivery Tracking

AnalyticsAssurety™ is the cornerstone module of the newly revamped AIMS plus™. This business intelligence mailing platform enables enterprise-level decision support across your plants on where to print, consolidate, split,  commingle or copalletize, origin enter, or drop ship. AnalyticsAssurety™ provides marketing and CRM insights and supports A/B testing for Informed Delivery in conjunction with physical mailings. Links the Informed Delivery data with the Informed Visibility data to provide insights into actions tied to digital and physical marketing to consumers.

Decision Support Dashboards Include:

  • C level and Operations Management insights into customers, revenues, costs, operations, and USPS programs
  • To make sense of your mailing operations, following USPS programs support Business Intelligence;
    – PostalOne!,
    – Informed Visibility,
    – Informed Delivery,
    – Seamless Acceptance,
    – FAST and internal Operational data such as Mail.dat Zip Code reporting,
    – Point of sale data, and accounting data
  • USPS Scorecard reporting and dashboard and email notification
  • Informed Delivery Campaign performance across campaigns across brands
  • Early Late warnings and USPS Facility Performance yielded by the Informed Visibility data from the USPS
  • Nightly reporting on which packages to print where for higher postage discounts and improved delivery
  • Undocumented Piece level verification failure and troubleshooting capabilities that are automated to help commercial mailers identify the issues quickly.
  • Consolidation capabilities by rates across plants
  • Informed Delivery programs, showing pre and post-campaign analysis results
  • Full Service and Seamless Quality reporting and proactive fixes
  • Customer use of your and USPS products, volumes, revenues, postage lists to help you sell more
  • Nightly updates to support next day, next week decisions

Informed Delivery

Introduction: This collection of dashboards is built around the informed delivery program of USPS and provides mailers and their customers insights into the effectiveness of their marketing campaigns.

Brief: One of the measures to calculate the effectiveness of an executed marketing campaign using the informed delivery program is the reach of digital content to the consumer. The proportion of users registered for the program; i.e. informed delivery email receivers, how many receivers opened the email and after opening it how many clicked on the digital content (image or link) and visited the brand’s website or availed a promotion. Different filters such as mailer ID, Campaign ID or Brand Name etc. are available to slice and dice the data further to support decision making.

A geographical analysis of the above breakup determines campaign performance. You can also compare different campaigns as a mailer or a brand to see how the digital platform is contributing to the effectiveness of the campaign.

Ready Dashboards available on these platforms:

Technologies

Incentives & Promotions

Introduction: Promotion, Incentives and Discounts are a vital aspect of a mailer’s business. The dashboards reveal the paid postage with several filters to fetch the most accurate and needed information. The postage paid and what percentage of availed discounts and promotions. Another critical analysis is the effect of bi-annual Postage price change for a mail type and mailer.

Brief: To reduce postage costs, it is of utmost importance that mailers avail opportunities to qualify for discounts and promotions. This objective is achieved over time by analyzing the right data and taking proactive actions to maximize existing opportunities. The dashboard focuses on dollar amounts paid against postage and percentage of discounts and promotions availed against most essential and relevant filters such as destination entry, manufacturing plant, entry facility, mail shape and mail class etc.

Another advanced feature is the ability to see the effect of USPS postage price change for different mail shapes and classes. The postage a customer will be paying once the price change is in implemented or how much the mailer can save in postage if mail is processed before the price change takes effect. Our analysis capability predicts the payable postage; this helps customers prepare budgets and plan for pro-active steps to reduce postage fee and avail discounts and incentives.

Ready Dashboards available on these platforms:

Technologies

Operations

Introduction: The operational dashboards focus on mail volume, particularly concerning rate categories, mail class, mail shape, mail preparer etc. These dashboards can augment a mailer’s decision-making capabilities related to discounts, drop-ship or mail entry locations and efficient mail preparation etc.

Brief:
Dashboards to analyze trends of mail volume and how things can improve over a period with Month on Month, Quarter on Quarter and Year on Year analysis. Furthermore, to reduce postage paid a decision-maker can see the volume in each rate category and maximize co-mingle opportunities. The visualizations can be sliced and diced to know how each manufacturing plant is performing over a period. As a result, focus on improving performance and saving postage. Analyze patterns, or trends for three different dates, i.e. Postage Statement Mailing Date, In-Home Induction Date and Calendar Date. Ready Dashboards available on these platforms:Technologies

Address Analytics

Introduction: Address analytics dashboard has several aspects of demographics that can be taken into consideration while running marketing campaigns or avoid failed attempts that result in enormous costs for delivery organizations.

Brief: User preference and characteristics of an address can determine how customer service and service performance can be enhanced and designing better marketing campaigns. Furthermore, such features can help in avoiding failed attempts, with standard filters to slice and dice visualizations.

Ready Dashboards available on these platforms:

Technologies

Mail Visibility

Introduction: Providing visibility to status and location of the mail is vital as it tells all parties (i.e. Postal service, Mailer and consumer) if the mail is on track and will be received before or on-time or not. With our advanced analytics capability, the system shall alert the user if any corrective measures are required for a particular job to ensure the mail is received on-time.

Brief: Utilizing the data from USPS’s IV-MTR and Assurety’s proprietary Shipment Assurety, we can predict whether the mail even in the preparation stage is on track to be received on-time or not. The three statuses of on-time, early or late can be a vital factor for success of a mail campaign. The analysis enables the user to see container, job or mail piece related information and corresponding delivery status. Search the database for a specific imb (intelligent mail barcode) for its delivery status. This dashboard is a must-have for mailers and customers who want their marketing campaigns to succeed with geographic analysis, management alters, drill-downs with slice and dice capabilities built around mailer ID, Job ID, mail shape and class and others.

Ready Dashboards available on these platforms:Technologies

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ASSURETY CONSULTINGHeadquarters
22570 Markey Court Suite 200,
Sterling, VA 20166
OUR LOCATIONSWhere to find us?
Locations
Washington DC
Toronto
Dubai
Kuala Lumpur
Casablanca
Karachi
GET IN TOUCHAssurety Consulting Social links
Find us on these social network sites

© 2003 – 2020 Assurety Consulting™, Inc. All rights reserved.

© 2003 – 2020 Assurety Consulting™, Inc. All rights reserved.