SERVICESBusiness Intelligence & Analytics

The pinnacle of any data project is the introduction of advanced analytics and machine learning to enhance decision support. This is where “aha” moments come from.
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Track Induction & Delivery, Streamline Operations. Improve ROI and Targeted Marketing

TrackingAnalytics™

TrackingAnalytics™ is part of the AnalyticsAssurety™ platform. Designed with analytics in mind from the ground-up, TrackingAnalytics™ is a powerful, yet easy-to-use solution for tracking mail as it moves through the postal ecosystem which utilizes Informed visibility data.

MSPs can provide induction delivery reporting to the Mail Owners to prove MSPs compliance with the service level agreements with Mail Owners.

TrackingAnalytics™ provides proactive identification of delayed mail or mail that is stuck at a plant. This solution eliminates the risk of early or late deliveries that impact mail owners with the detailed, real-time delivery predictions.

Assurety’s cloud-based system looks at existing USPS facility data and previous mailings to predict the delivery window days in advance, and lets the user take proactive steps to ensure the target delivery date becomes the actual delivery date.

From tracking individual mail pieces and containers across jobs, to on-time, early or late delivery predictions, TrackingAnalytics™ does it all. This dashboard is a must-have for mailers and customers who want their marketing campaigns to succeed with geographic analysis, management alerts and drill-downs with slice and dice capabilities built around mailer ID, Job ID, mail shape and class and other attributes.

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Interactive dashboard with real-time mail tracking and early/late/on-time status.
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Detailed view of the current job with projected early/late/on-time delivery status.

Benefits of using TrackingAnalytics™

  • No need to change your workflow or software for TrackingAnalytics™
  • Resolve issues with logistics partner delivery / get induction scan-based confirmation of on-time mail induction – resolve early/late delivery issues with the mail to consumer.
  • Marketing and sales teams can track and follow-up with customers as the mail gets delivered.
  • MSPs can take control over critical in-home delivery dates with enhanced data on processing time by postal facility. Proactively resolve conflicts that could cause early or late delivery.
  • Track mail at every stage – identify mail lost in the system or not moving through the postal facility for faster resolution.
  • Slice and dice the data to get deep insights on mail performance across postal facilities, trend analysis and on-time delivery statistics based on entry facility or logistics partner.
  • Produce tracking reports for individual mail owners.
  • Save costs by providing mail owners access to their own real-time mail and tracking data.
  • Real-time email alerts keep you informed about the progress of each mailing.

About the AnalyticsAssurety™ Software Platform

AnalyticsAssurety™ is a suite of cloud-based analytics tools developed by Assurety for the Postal, Parcel and Direct Marketing industry. This business intelligence platform enables enterprise-level decision support across your business locations on where to print, consolidate, split, commingle or copalletize, origin enter, or dropship.

AnalyticsAssurety™ provides marketing and CRM insights and supports A/B testing for Informed Delivery® in conjunction with physical mailings. Use the platform to link Informed Delivery® data with Informed Visibility® data to provide insights into actions tied to digital and physical marketing to consumers. And you can multiply the power of
AnalyticsAssurety™ with one or more plugin dashboards available as add-ons, like TrackingAnalytics™.

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How we have helped our customers

Case Studies
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Opioid and Contraband Detection and Enforcement

Problem Statement: Thousands of people die each year due to opioid overdoses in Canada from China and via violence driven by illegal arms shipments from the USA…

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Capital Investment Decision Support

Problem Statement: SG360° was a $300 Million Dollar successful commercial mailing operation focused primarily on Marketing Mail and First-Class letters and has been using other large and small logistics organizations to transport its first mile and last mile mail to the USPS for final delivery. SG360°has multiple sites where mail is printed, manufactured, containerized, and then for the most part transported by third parties to the USPS. SG360° was looking for an expert organization that can help with the business case development through data analysis and decision support surrounding postage, consolidation, and transportation-related opportunities and an expert organization that understands DMM, postal rules and regulations, payment and acceptance processes, and the drop ship channel. This expert organization also must have a deep understanding of presort and post-presort workflows, processes and volume optimization, and transportation opportunities within the Business Customer Commercial Mail channel.

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CSDB – Marketing Advertisement Campaign Management

Problem Statement: Only a single Marketing database existed that used data from a single Sales system. Not enough information, insights on customers, and marketing campaign management.

Customer Testimonials

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“I highly recommend Assurety for their strong data analytics, deep industry expertise, and reliable delivery of expected results.”

Peter Morris – Sr. Program Manager

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Mail Entry and Payment Technology

Pritha Mehra (Vice President)

As a USPS contractor, Assurety defined B2B solutions for the mailing and shipping supply chain, and for the following USPS system functionalities: • Definition and development of solutions for Full-Service Intelligent Mail including: Full-Service ACS, Mail Tracking, Informed Visibility data reporting and communications, Rules for mail preparations, classification and verifications, MID/GRID creation, management and communication functionality, Qualification reports, Postage Statements, FAST appointment scheduling Content Management and B2B transactional functionality MicroStrategy OLAP reports design, Surface Visibility functionality; and The SASP (Seamless Acceptance) system.