1. CSDB – Marketing Advertisement Campaign Management
Problem Statement: Only a single Marketing database existed that used data from a single Sales system. Not enough information, insights on customers, and marketing campaign management.
Solution: Designed, and developed a CSDB database and expanded the interface to 36 applications including Facebook, Twitter, and Instagram. Provides deep customer insights based on address, social profiles, and activity on social media.
Services from Assurety: Sr. Subject Matter Expertise (SME); Business and Technical Strategy; Decision Support ODS Design and Development; Integration; QA; and Maintenance.
Technology: Teradata, Oracle, Python, R, Tableau
2. Inbox, now called Informed Delivery Hybrid-Digital Marketing Platform
Problem Statement: USPS needed a digital strategy to maintain relevance and develop new sources of revenue in the digital economy.
Solution: Assurety conceived and led the development of the Hybrid-Digital Marketing platform (Inbox). This platform allows mailers and shippers to market both physically through direct mail and digitally directly to consumers electronic
digital devices and phones.
Services from Assurety: Sr. Subject Matter Expertise (SME); Program Management; Program Communications (External and internal); Business Process Engineering (BPO); Mobile Application Design and Development; B2B Integration; Decision Support (ODS) Maintenance; and Customer Training and Onboarding
Technology: IBM WebSphere, Java, Android, iOS, Oracle
Client: Digital Innovations Lab, USPS
3. Failed First Attempt – AI/Data Analytics
Problem Statement: USPS loses at least $3 for every first failed delivery attempt and there are millions of failed attempts per year causing the USPS several hundred million dollars per year in failed first attempt costs.
Solution: Develop a predictive Analytics AI platform that develops patterns on delivery profiles of households using operations data, weather data, and social media to increase the likelihood of a successful delivery while optimizing delivery
routes saving on transportation and fuel costs.
Services from Assurety: Sr. Subject Matter Expertise (SME); Software Engineering; AI Development; Data Analytics; and Program Management.
Client: USPS Digital Product Innovations under Marketing
4. RFID based Inventory management for a Sports Retail Chain
Problem Statement: Manual inventory management was costly, and fraud was hard to catch. A sports retail organization wanted to track inventory through RFID technologies and automate. Improved processing times for sortation & handling.
Solution: DL920Plus Chinese RFID tracking device-driven Solution. Included Discovery, Design, and Development of a Reporting and tracking system. Near real-time on-screen identification and reporting of goods scanned on conveyer belts allowed improved manual handling time for sorting of goods increasing efficiency and saving labor costs.
Services from Assurety: Custom Software engineering and Integration services.
Technologies: Microsoft .Net C#, MS SQL Server, DL920Plus Chinese RFID tracking device
Clients – Business Builders International LLC.