SERVICESBusiness Intelligence & Analytics

The pinnacle of any data project is the introduction of advanced analytics and machine learning to enhance decision support. This is where “aha” moments come from.
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Unleash your Organizational Potential with
AI-Driven ProspectingAnalytics™

ProspectingAnalytics™

ProspectingAnalytics™ is an innovative suite of AI-based tools designed by Assurety Consulting to revolutionize prospecting in various industries. This advanced platform empowers businesses with AI-driven insights, enabling strategic decisions on market targeting, customer engagement, and campaign optimization.

Harnessing the power of AI, ProspectingAnalytics™ provides deep insights into market trends and consumer behavior, enhancing CRM strategies and marketing initiatives. The platform supports comprehensive data analysis, including geolocation-based targeting, to refine digital and physical marketing tactics. Extend the capabilities of your business intelligence with ProspectingAnalytics™ and explore its array of specialized add-ons for a fully tailored analytical experience.

Discover True Power of Intelligent Prospecting

Experience the transformative power of AI with our advanced ProspectingAnalytics™ solution. Unlock deep insights into your product’s performance, explore untapped markets, and identify lucrative opportunities with precision. Our technology leverages geolocation data to revolutionize your sales strategy, ensuring data-driven and effective decision-making.

Direct Marketers: Precision for Campaign Success

Direct marketers revolutionize your campaigns with the perfect blend of analytics and AI. Dive into the potential of five-digit Zip Codes, cities and towns, utilizing predictive insights from similar demographics to enhance targeting accuracy at other 5-digit Zip Code opportunities. Ensure your message hits the mark, resonating with the intended audience. Embrace data-driven strategies to elevate customer engagement and explore new frontiers.

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Dashboard summarizes mail volume, detailing political mail by type and tracking party preference distribution over time.
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Detailed analysis of political mail distribution by ZIP code, with a breakdown of volume by party preference during the election period.

Retail, Restaurants, Car Dealerships, and Physical Businesses: Tailored Marketing for Success

Transform your retail, restaurant, automotive, gas supply, and furniture businesses with our sophisticated analytics and AI-powered targeted marketing. Draw on predictive insights from similar demographics to craft strategies that make an impact. Increase foot traffic, elevate dining experiences, drive sales, optimize gas supply, and furnish homes effectively. Our solution adapts to diverse locales, ensuring personalized marketing strategies that resonate.

Financial Industry: Redefine Success with Data-Driven Marketing

Revolutionize the financial sector with our state-of-the-art analytics and AI-driven marketing. Uncover unprecedented opportunities by leveraging predictive insights from successful campaigns in comparable demographics. Our solution tailors marketing strategies for banks, insurance companies, and other financial institutions. Enhance customer engagement precision and stay ahead in a competitive landscape with data-driven insights.

Political and Election Prospecting for politicians with ProspectingAnalytics™

Revolutionize your political and election campaigns with ProspectingAnalytics™, harnessing the power of advanced analytics and AI-driven targeting. Utilize our platform to gain a deep understanding of voter demographics and behaviors, crafting strategies that resonate with your target audience. Increase voter turnout, engage communities more effectively, and drive your political message home. Our solution adapts to various electoral districts and voter profiles, ensuring personalized campaign strategies that make a real impact.

Benefits of ProspectingAnalytics™

  • In-Depth Market Insights: Unlock comprehensive understanding of market dynamics, customer preferences, and behavioral patterns for strategic decision-making.
  • Precision-Targeted Campaigns: Leverage sophisticated AI algorithms to accurately target specific demographics, enhancing marketing campaign effectiveness.
  • Sales Growth Potential: Explore new, untapped markets and hidden opportunities to drive sales and expand business reach.
  • Optimized Resource Utilization: Allocate your marketing and sales resources efficiently, focusing on areas with the highest potential for return.
  • Empowered Decision-Making: Rely on robust data analytics for informed and strategic business decisions, minimizing guesswork.
  • Enhanced Customer Connection: Tailor your marketing strategies to align closely with your audience’s needs and preferences, boosting engagement and loyalty.
  • Competitive Edge: Gain a significant advantage over competitors by leveraging advanced analytics to identify and act on emerging trends swiftly.
  • Cost-Effective Marketing: Reduce unnecessary expenditure by channeling marketing efforts towards the most lucrative areas and demographics.
  • Localized Insights: Utilize geolocation data for region-specific marketing strategies, ensuring relevance and resonance with local audiences.
  • Future-Ready Predictions: Stay ahead of the curve by using predictive analytics to foresee and adapt to future market changes and customer demands.

Introducing the AnalyticsAssurety™ Software Suite

AnalyticsAssurety™, conceived and developed by Assurety, is a comprehensive suite of cloud-based analytical modules and solutions, tailored for the Postal, Parcel, Direct Marketers, Retail, Home furnishings, Restaurants, Car Dealerships, Banks, Insurance companies, Politicians, Direct Marketing sectors. This sophisticated business intelligence platform is designed to facilitate enterprise-level decision-making, enabling optimized strategies for printing, consolidation, co-palletization, and distribution logistics across various business locations.

The platform excels in offering in-depth marketing and customer relationship management (CRM) insights, including support for A/B testing in tandem with Informed Delivery® for physical mailings. It seamlessly integrates Informed Delivery® and Informed Visibility® data, providing valuable insights into the efficacy of both digital and physical marketing strategies targeted at consumers. Enhance the capabilities of AnalyticsAssurety™ by incorporating additional plugin dashboards, such as TrackingAnalytics™, to further amplify its analytical power.

See what our customers say
about Assurety Consulting and Solutions

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How we have helped our customers

Case Studies
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Opioid and Contraband Detection and Enforcement

Problem Statement: Thousands of people die each year due to opioid overdoses in Canada from China and via violence driven by illegal arms shipments from the USA…

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Capital Investment Decision Support

Problem Statement: SG360° was a $300 Million Dollar successful commercial mailing operation focused primarily on Marketing Mail and First-Class letters and has been using other large and small logistics organizations to transport its first mile and last mile mail to the USPS for final delivery. SG360°has multiple sites where mail is printed, manufactured, containerized, and then for the most part transported by third parties to the USPS. SG360° was looking for an expert organization that can help with the business case development through data analysis and decision support surrounding postage, consolidation, and transportation-related opportunities and an expert organization that understands DMM, postal rules and regulations, payment and acceptance processes, and the drop ship channel. This expert organization also must have a deep understanding of presort and post-presort workflows, processes and volume optimization, and transportation opportunities within the Business Customer Commercial Mail channel.

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CSDB – Marketing Advertisement Campaign Management

Problem Statement: Only a single Marketing database existed that used data from a single Sales system. Not enough information, insights on customers, and marketing campaign management.

Customer Testimonials

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“I highly recommend Assurety for their strong data analytics, deep industry expertise, and reliable delivery of expected results.”

Peter Morris – Sr. Program Manager

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ASSURETY CONSULTING & SOLUTIONSHeadquarters
100 Carpenter Drive, Suite 206,
Sterling, VA 20164
OUR LOCATIONWhere to find us?
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Mail Entry and Payment Technology

Pritha Mehra (Vice President)

As a USPS contractor, Assurety defined B2B solutions for the mailing and shipping supply chain, and for the following USPS system functionalities: • Definition and development of solutions for Full-Service Intelligent Mail including: Full-Service ACS, Mail Tracking, Informed Visibility data reporting and communications, Rules for mail preparations, classification and verifications, MID/GRID creation, management and communication functionality, Qualification reports, Postage Statements, FAST appointment scheduling Content Management and B2B transactional functionality MicroStrategy OLAP reports design, Surface Visibility functionality; and The SASP (Seamless Acceptance) system.