The three phases of data evolution The mailing process has changed dramatically over the years. Decreasing your postal costs used to be focused exclusively on minimizing the total postage. Postage continues to be an important (and growing) part of postal costs, but a new factor continues to grow in importance when assessing the overall value...
In the earlier article, it was explained that the Business Intelligence initiative should be aligned with business problems, the existing IT landscape should be taken into consideration with clear roles along with selecting a competent BI vendor and finally, a BI roadmap should be developed in order to identify approach, a platform and required budget...
When undertaking a large project, there is always a high probability of failure and resulting consequences can usually be catastrophic for organizations. In the case of BI projects, the failure rate approaches a daunting 80% (Gartner). Whether through exceeding the budget, missing deadlines, or more importantly, failing to achieve the objectives that the project was...
Every action taken in a business setting is a data point. Nowhere in business is more data generated than in the fields of marketing and customer relationship management. A great deal of the software and techniques developed to manage big data are grounded in the marketing function. Assurety Consulting has developed and maintained some of...
Assurety Consulting champions data, analytics, AI, and automation as the main drivers of change and organizational improvement in the postal and parcel industry. In our work with commercial mailers, delivery organizations, and posts in developing nations, we encounter a common refrain: our clients often believe their organizations are too small to take advantage of big data...
Big Data—large datasets combined with powerful analytics—has the potential to drive innovation within the postal industry. Using its various rich data sources, the large and technologically advanced Posts are using Big Data to support more efficient decision-making processes that will improve operational performance, enhance customer service, and create new products and services.
Direct mail marketing is all about big data. From identifying a marketing audience to receiving granular insights into household demographics, postal data can empower businesses to augment traditional mail delivery with powerful new technologies. In many cases, postal data can allow mailers to market more effectively through the mail than through digital campaigns by delivering...
