With competition tightening in every industry, using data to support marketing decisions has never been more important. Assurety makes it easy to use data to reach high-value customers. We build robust, reliable and scalable data collection and analytics systems that are easy to use by your marketing team – even if they aren’t data scientists.
Assurety specializes in digital and address-based targeted marketing and segmentation strategies for business-to-business (B2B) and business-to-customer (B2C) campaigns that help clearly define the metrics and data points that bear the most fruit. Our methods help define and refine target audiences using insights into behavior, preferences, geography and interests based on your organization’s internal data and information gleaned from social media, mobile data and addresses, among other sources.
Our tools leverage location data, SEO, geotargeting and mobile device data to present the broad audience, then segment that audience by shared characteristics. We then use demographic segmentation to further classify customers based on characteristics like age, gender, income, education level and occupation. This helps businesses create campaigns that resonate with specific groups and allows for more precise messaging and product positioning.
In psychographic and behavioral segmentation operations, Assurety’s advanced analytics software uses historical data to make inferences about customers and predict future spending. By understanding the motivations, aspirations and life changes of a customer, we can provide insight into their likelihood to take a certain action. We also analyze past behaviors like purchasing history to identify cross-selling and upselling opportunities and to create personalized offers that are laser-focused on the customer’s pain points, needs and desires.
We can also help your team continuously improve and optimize marketing campaigns with metrics including click-through rates, conversion rates and customer acquisition costs to identify what campaigns are the most effective, plus A/B testing to further adjust your marketing strategy.
Find out how Assurety can arm your marketing team with the most accurate and meaningful data in the industry.