Artificial Intelligence is helping marketers zero in on the relevant audience, at the right time with precise offers that demand the attention your brand needs. Marketers crave this precision, and achieving desired outcomes with minimal expenditure has become a priority from the top of an organization to the bottom.
In an era dictated by excess of information, precision is the key to any campaign’s success. While executive and senior managers grapple with ever-challenging changes, operationalizing Artificial intelligence is on the to-do list of 60% CIOs (Gartner, 2023). In this article we try to cover what needs to be done and how it can be done to share the burden of our most capable CIOs, CMOs, and CEOs, trying to add precision to marketing campaigns.
Strategically Planning your Direct Marketing Campaigns with Artificial Intelligence
Data as the foundation
To drive sales or build customer relationships; knowing your customer becomes the key. Before AI enablement, getting the right data with accuracy alongside a data strategy that mirrors the business objectives ensures success. In execution, AI yields insights, reveals patterns recognizes customer behaviors, and helps in enhancing precision in marketing.
For example, a huge customer Database with the help of AI can identify and correct anomalies and mistakes in customer addresses, names, telephone numbers, and much more. Expect more curated results with a more precision-based customer service database.
Segmentation
Segmenting your customers is as old as marketing itself, however, AI enablement and algorithms have put it on steroids by dynamically evaluating and categorizing traffic based on the customer’s unique attributes.
For example, e-commerce portals using machine learning to examine shopper’s choices, patterns and preferences enable AI to identify and fragment a huge customer base.
Personalization
From the start of time, from a walk-in to a regular appointment at a boutique, every customer wants you to be more attentive to their needs. In marketing today, not having a solid personalization strategy is as good as shooting in the dark. Efficient AI enables engagement throughout a unique customer’s lifecycle with personalized content and user experience. Powered by predictive and prescriptive analytics, Artificial intelligence helps generate dynamic content that makes every customer feel special.
Channeling
Where to look and for who is a strategic decision for your business. AI systems focus on your customers and consider the channel’s efficiency based on trends. Processing large datasets enables you to select the most relevant channels where your marketing slogan would get the most voice. Knowing exactly where to promote your products or services enhances the ROI of any marketing campaigns to manifolds.
Tactically Executing your Direct Marketing campaigns with AI
Now that you have a direction for your business, execution is the simpler task. right? Well. let’s see.
Creativity is a Necessity
Creative execution of any direct marketing campaign is not a given. Developing a message that resonates with your segmented customer and becomes viral is not as common as it sounds. Fear not, as AI enables you to perform A/B testing using much bigger audiences than ever before, this builds your confidence and lets you select the best punchline that delivers.
Multi-Channel Execution and Monitoring
Once you have chosen the channels right for your brand, AI automates your marketing by scheduling, tracking, and optimizing your interactions across channels.
Real-Time Enhancement
This is where AI comes to life with instant actions like adjusting schedules, recrafting messages, and diverting the focus to a particular channel where a campaign is getting more traction.
Continuous Learning
An AI-enabled feedback circle during or after the campaign, helps you adjust the strategy you made earlier and its execution.
Assurety Consulting & Solutions, Inc. adds precision to your direct marketing campaigns using AI, whether running a mail campaign, sending emails, making phone calls, or advertising online. We develop and seamlessly execute strategies using AI for optimal results.
