The Last Mile is where the Post Office thrives. The USPS touches every single household in the United States—approximately 130 million of them—every day that it delivers mail. That’s why major carriers like FedEx, UPS, and DHL and major mailers like RR Donnelley, and Quad and over a million business customers use the Post Office...
The potential game-changers and pitfalls of developing a postal digital strategy Postal operators have some of the best physical address data about households within their regions. Depending on legal and cultural norms within a country, certain posts may also hold databases including personally identifiable information (PII) on households. Operators also hold marketing, sales and customer...
Despite the rise of the Internet, mass mail remains a potent vehicle for reaching current and potential customers. Mailing promotional materials to qualified lists gives you the opportunity to place your message directly in the hands of those who are most receptive. If you are considering mass mailing, there are many good reasons to use...
With bulk mail postage rates increasing, you’re probably looking for ways to make up the difference. One of the best ways to do this is by taking every step possible to ensure your mailings qualify for the absolute lowest bulk mail postage rates. You can do the research yourself or outsource it to a professional...
Buying in bulk is a great way to get the necessary supplies and save money. Just the same, sending out your marketing materials in bulk can get you a break at the post office. However, qualifying for bulk mail discounts isn’t as simple as dropping off a bunch of mailers at the post office. There...
