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USING THE DIGITAL MAILBOX TO SUSTAIN REVENUES

July 1, 2021by Team Assurety

 

Sharick Mirza, CEO at Assurety Consulting, and Rex Bull, CMO at Assurety Consulting, discusses digital mailbox with Ian Kerr:

  • Assurety’s history with the US Postal Service’s Informed Delivery

  • What Informed Delivery is for consumers, businesses, and the post:

    • Sustaining letter volumes

    • Helping marketers exponentially increase ROI

    • Giving customers a preview of their mail

  • Penetration and saturation of Informed Delivery – including projections for usage rates

  • Exceptionally high open rates for Informed Delivery messages

  • Benefits to mailers of Informed Delivery or digital mailbox apps

  • Insights that marketers can get from a digital mailbox solution such as Informed Delivery

    • Improved response rates to marketing messages

  • Informed Visibility – and how it relates to the concept of the intelligent barcode

  • How mid-sized and small posts can use data to provide a digital mailbox service

  • Providing a single platform on a smartphone to track parcels, including returns

  • Helping companies plan marketing and sales campaigns using the mail and Informed Delivery

  • How to get started adding value to mail

  • Why postal operators shouldn’t be intimidated of embracing technology to improve the delivery experience – regardless of scale

  • Sharing delivery data on social media

Listen to the podcast by clicking on the play button on the audio player above (may take a few seconds to load and start playing). You can also listen (and subscribe) to the podcast via Google Podcasts, Apple Podcasts, and Spotify.

To learn more, please visit: http://www.thepostalhub.com/podcasts/episode-242-digital-mailbox-informed-delivery

by Team Assurety

Assurety Consulting & Solutions Inc.

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ASSURETY CONSULTING & SOLUTIONSHeadquarters
22570 Markey Court Suite 200,
Sterling, VA 20166
OUR LOCATIONSWhere to find us?
Locations
Washington DC
Toronto
Dubai
Kuala Lumpur
Casablanca
Karachi
GET IN TOUCHAssurety Consulting & Solutions Social links
Find us on these social network sites

© 2003 – 2020 Assurety Consulting™, Inc. All rights reserved.

© 2003 – 2020 Assurety Consulting™, Inc. All rights reserved.