Parcel & Post Hybrid
Digital Marketing Innovation

Physically and Digitally reaching consumers every day while providing a digital marketing platform to commercial brands who are also using direct mail for brand development

How Assurety Helped the USPS Reach Households Digitally every day through a Hybrid – Digital Marketing Platform:

The Postal Service utilized the Accountability and Enhancement Act of 2006 to significantly enhance its technology infrastructure to be able to perform marketing and product innovation through content monetization and data. The goal given to Assurety in 2011 was to develop solutions that can help sustain mail volumes, allow reach to USPS in every home digitally every day to remain relevant, and to grow revenues through new digital products and services. The result was The Informed Delivery Program (old name The Inbox).