Linking marketing channels with big data creates competitive advantages

Assurety has extensive experience in postal marketing, including working with systems such as CBCIS (Corporate Business Customer Information System), CDM (Customer Data Mart), and USPS.

In 2014, our team designed future concepts of a marketing and sales engine driven by linkages to over 30 data sources within the USPS. This involved linking the data to social media data feeds from Facebook, Instagram and technologies that provide geolocations, allowing us to identify physical addresses and how to help those customers.