Some of the core benefits of using Informed Delivery service include:

• More Engaged Customers; tap into an active user base that has a higher open rate for email than the industry average.
• Raising engagement; generate several experiences of a single piece of mail.
• Foster quicker responses; put out offers, interactive content and a strong call to action to help increase the response of customers.
• Digitally contacting consumers from their physical address. Expand your coverage and target audience.

If you are stressed due to the limitations in using the USPS Informed Delivery Portal user functionality or your competitors are selling more mail through Informed Delivery and you are not, InformDAssurety™ overcomes those challenges in an easy-to-use workflow. InformDAssurety™ is an integrated component in Assurety Consulting and Solutions’ AIMSplus™ platform.

You can create and manage unlimited campaigns and provide more options to Mail Owners and brands for their digital campaigns and sell more mail while taking advantage of 2021 (2%) and 2022 (4%) promotions on postage. Used with Assurety’s MailAssurety™ flagship Mail.dat® web-based editor, the solution enables users to work with their existing Mail.dat jobs to create, submit and manage digital campaigns in the US Postal Service Informed Delivery platform. All of the required information can be easily submitted directly into PostalOne!®, avoiding the need to log into the Business Customer Gateway or manually entering information into the Informed Delivery portal.

With InformDAssurety™, users can create all of the files required by Informed Delivery without having to re-presort the job:

• Referenceable Mail Summary (RMS) file to provide digital campaign summary information.
• Referenceable Mail Record (RMR) file to provide digital image details and link to version data.
• Referenceable Mail Barcode (RMB) file to link campaigns to the mail piece barcodes

The system uses the barcode and other information already present in the Mail.dat jobs and allows the user to designate which image files are to be associated with which barcodes within a campaign:

• At the version level
• At the individual piece level

The system tracks which components or barcodes have already been assigned to a campaign, preventing duplication errors.

Multiple campaigns can be created within a single Mail.dat job and multiple Mail.dat jobs can be associated with a single campaign.

Easy-to-use screens allow the user to input all the required information, which gets stored in the system’s Mail.dat database, such as:

• RMS ID
• USPS Campaign ID
• Campaign Title
• Campaign Code

The number of campaigns that can be simultaneously managed and used is virtually unlimited.

Contact us to book a free Consultation now and sign-up for a product demonstration. If you like the solution, we’ll set you up with a FREE 30-day trial including onboarding training.