Case Study – Customer Service Database
Address Profile Driven Advertisement Platform and Delivery Cost Avoidance for First Failed Attempt Delivery Management
The USPS had multiple businesses, technology and innovation-related challenges with its marketing and advertisement campaign management system. The system used data from a single sales system and suffered from incomplete information and limited customer profiles. The system was also managed by an outside vendor and the client wanted Assurety to re-engineer the entire marketing system, move from Teradata to Oracle, bring in many more data sources including Facebook, Instagram, and Twitter and expand the insights into the clients’ customers.
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Here to learn the steps Assurety Consulting took to improve the volume, accuracy, and utilization of customer data on the USPS’ behalf.
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ASSURETY CONSULTING & SOLUTIONSHeadquarters
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Sterling, VA 20164
OUR LOCATIONWhere to find us?
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