Analytics for Marketing and CRM
Assurety Consulting’s BI and Analytics team builds high-functioning customer analytics programs to measure and improve customer satisfaction, lifetime value, and purchase frequency, and other crucial metrics in the sales and marketing realm.
We have built address-based consumer profiles using marketing data from in-house systems, credit bureaus, and social media accounts including Facebook, Twitter, and Instagram for use in marketing campaigns. These address profiles include information about purchase preferences, who is sending what to the addresses (mail and parcel brands), and brand sentiment on social media. We secure PII by using intelligent addresses masking, enabling delivery organizations to monetize profiles through sale to marketers.
Machine analysis and predictive modeling help our clients conduct lifetime value analysis, produce highly targeted offers, and anticipate consumer purchase decisions to be ready with the right message at the right time. Assurety are experts in hybrid digital marketing programs and offline-to-online campaigns.
Let’s discuss areas for improvement in your sales and marketing today.