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Assurety Consulting’s BI and Analytics team builds high-functioning customer analytics programs to measure and improve customer satisfaction, lifetime value, purchase frequency, and other crucial metrics in the sales and marketing realm. We have built address-based consumer profiles using marketing data from in-house systems, credit bureaus, and social media accounts, including Facebook, Twitter, and Instagram for use in marketing campaigns. These address profiles include information about purchase preferences, who is sending what to the addresses (mail and parcel brands), and brand sentiment on social media. We secure PII by using intelligent addresses masking actual name and address with a smart address, enabling delivery organizations to monetize profiles through the sale of aggregate Zip Code profiles to marketers.
Machine learning analysis and predictive modelling help our clients conduct lifetime value analysis, produce highly targeted offers, and anticipate consumer purchase decisions to be ready with the right message at the right time. Assurety Consulting is an expert in hybrid digital marketing programs and offline-to-online campaigns.
Let’s discuss areas for improvement in your sales and marketing today.