How to design the perfect mailpiece is the question on the mind of any marketing team charged with reaching out to customers. You know how important it is to make sure that you are not neglecting a huge segment of your market by relying on email marketing alone. But how do you make sure that your design speaks to people, calls them to action, and most importantly is USPS compliant? If you follow these guidelines, you can’t go wrong.
Like clockwork, 1.5 million DVDs arrive each day via mail at the homes of Netflix subscribers. Even in an age of broadband internet access and streaming video services, the parade of Netflix’s trademark red DVD sleeves through the United States Postal System continues unabated.
This article talks about the benefits of the Informed Visibility program of the USPS® which is making mail scanning information available for mailers to create their own facility conditioning reports for performance measurement and track on-time, early and late delivery of mail. The same data is an integral force for the Product Visibility organization to use internally for service performance measurement, to find bottlenecks in the network and proactively improve and fix the issues for faster delivery. In the end, meet or exceed postal customers expectations related to delivery of mail through the full service IMb program. The same information, outside of the USPS, if used correctly can allow for automated communication and reporting tracking of mail when mail exchanges hands outside of the USPS to figure out early/late delivery possibilities. USPS, through MTAC User group 4 has identified their intention to make all IMb full service or basic service scan data available to mailers eventually.