Buying in bulk is a great way to get necessary supplies and save money. Just the same, sending out your marketing materials in bulk can get you a break at the post office. However, qualifying for bulk mail discounts isn’t as simple as dropping off a bunch of mailers at the post office. There are strict requirements for getting the bulk mail discount, and if you’re in the know – you can save some big bucks!
Any small business will have to consider the logistics of dealing with the items it sends out in the mail. As a small business owner, a question may have come to mind: Should your small business invest in a postage meter? Of course, another question may have followed shortly thereafter: What the heck is a postage meter?
While most new businesses embrace new technology, postage technology does not seem to be a technology many businesses want to invest in. The mechanical postage meter was first introduced more than 90 years ago by a man named Arnold Pitney. He along with Walter Bowes founded Pitney Bowes. Since then, businesses have been utilizing the time-honored postage stamp. The most successful businesses though, take it one step further and take advantage of postage software.
When your nonprofit decides to launch a direct mail campaign, the process can seem overwhelming. There are a lot of bases you have to make sure you cover to avoid having your mail returned to you, and to insure the effectiveness of your campaign. There are certain guidelines you have to follow, which is why I have compiled these commercial mailing tips for non-profits.