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Getting Started with Business Mail: A Crash Course for New Businesses

Mar 29, 2016 7:00:50 AM / by Shariq (Sharick) Mirza, CEO and founder of Assurety Consulting Inc.,

Shariq (Sharick) Mirza, CEO and founder of Assurety Consulting Inc.,

Congratulations! You’ve started your own business. There are so many things to think about, you might feel on some days that your brain just can’t hold everything. Fortunately, there are a lot of resources out there that can help, and companies who have made each aspect of your business into a business all their own. So when you start to think about getting your mail out, we can get you started with this Business Mail: A Crash Course for New Businesses.

 We think a good way to get started is with a list of questions:

1) Will your business be doing a large volume of mailing? If your business is primarily internet based, chances are you will have very little outgoing mail. If that is the case, you can probably make do with a roll of stamps in a drawer to get you started, or set up a PC postage account to purchase and print postage onto labels for your envelopes as needed.

2) Will you be doing a large volume of mailing?  If so, you will want to take advantage of the various postage meter options available to you. If you expect the primary types of your mail to be standard business sized envelopes or small packages, you probably want to invest in a postage meter that will auto-feed standard and large envelopes and automatically print postage onto your envelopes. If you are willing to spend a bit more for additional marketing power, you can also get postage meters that will print specialized messages and images in multiple colors onto your envelopes.

3) Do you expect much of your shipping to involve larger packages?  If so, you will want to invest in a certified scale to integrate with your postage meter.

4) Do you want to print addresses onto your envelopes? There are postage meters that will do this additional task (and even those that will also fold and stuff your contents!).  However, that can be costly so at this point, you might want to invest your new business’s limited funds elsewhere.

5) Is mailing is going to be the backbone of your business? If so, and especially if you send out large volumes of identical types of mailings, you will want to learn about using bulk mailing options with the USPS; or consider utilizing a professional mailing company to handle those bulk mailings. These mailing companies are very familiar with the detailed and complex requirements for bulk (also called “standard”) mailing, and you are likely to find that they can provide first-class service for less than you would spend in time and frustration, learning how the system works.

So if mailing is going to be an integral part of your business, contact Assurety Consulting today and learn more about getting your business off the ground with help from professional mailing services.

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