Postage Rates are Climbing at the end of the month
Originally starting on January 26, 2014, you would have needed to have Full-Service Intelligent Mail to ensure automation discounts. This edict has been temporarily delayed. When it happens, the post office won’t turn away your mail. Right now, you will not be able to take advantage of the Full service features that apply to standard mail, first class mail, periodicals and bound printed matter. To get Full service discounts you’ll have to follow the rules, and in this case that means that you’ll be required to have a Mail.dat editor. No editor, no Full Service discounts – $3 per thousand pieces for first class and $1 per thousand for Standard mail.
Full Service means using a Mail.dat Editor in almost all cases to get the Full Service discounts, but there is more.
All new programs from the USPS will require Full Service so it is not just the discounts you are chasing. It is possible to make changes to your mailing data without using a Mail.dat editor, but the problem is that making changes to one part of your data is likely going to introduce errors into another area. It’s usually very difficult, if not impossible, for a human to make all the necessary changes in all the right places so that the information that arrives at the post office is complete and correct. The Mail.dat editor solves that problem by automating the process and making sure that everything that needs changing gets changed at the same time.
What Things Can I Edit?
The Mail.dat editor lets you seamlessly make just about any adjustments that you need. The following list should give you an idea of some of the common changes the new editor can handle:
Changing of induction and postage statement dates
Changing weights for versions and other dimension changes that do not require a presort rerun
Splitting a mail.dat file for partial mailings
Changing the container status from “Preliminary” to “Ready to Pay,” also cancelling or releasing containers from a mailing over time
Changing permit account information, including MID/CRID updates for By/For
Palletizing (or even Co-palletizing multiple pre-sort jobs)
Updated appointment information FAST
Planning drop ship and entry points
The list above isn’t everything the Mail.dat editor can handle, but it should give you an idea of the program’s possibilities and benefits for your business.
How Do I Get Started?
The best way to get started with the new requirements and get your mailings into compliance fast is to contact Assurety Consulting. Our friendly staff members are experts on mailing and compliance, and they’ll be happy to assist you with finding what you need. Once you have your new Mail.dat editor, we can also help you get it implemented and get you up to speed quickly, allowing you to save as much as possible on mailings in 2016.
Understanding the latest specification from IDEAlliance
Direct mail management software streamlines your operation and speeds the fulfillment process while eliminating redundancy and errors. The right program can make mailing a breeze by helping you to manage your mailing list, eliminating duplicate entries and finding the best rates for every shipment. Direct mail management software improves your bottom line in these ways and more.
Coordinated Business Efforts
A complete software package helps you merge all parts of your business into a single, smoothly-functioning machine. Seamlessly coordinate mailings, stock, pallets, and shipments to simplify your task and speed up the entire process. No more running in circles trying to find missing items or coordinating shipments by hand.
Ease of Use
A software solution to fulfillment house shipping issues only helps if you can use it. Systems that are overly tedious, counterintuitive, difficult to install, or hard to use don’t end up helping anybody. It’s essential that direct mail management software is user-friendly. Anybody who has to deal with mailings should be able to use such programs without the headaches that seem to accompany some types of mailing management software.
Along with software that’s easy to use, direct mail management software should add to your bottom line, or what’s the point? We provide software that has many of the essential functions automated, such as importing, exporting mailing details thru mail.dat. There are also plenty of templates to choose from that allow you to manipulate mail.dat with a single click, and you can easily update all kinds of essential information such as:
Splitting and merging
All are managed quickly and easily directly from the editor. The more your software can do for you, the more you save, giving a big boost to your bottom line.
Is Direct Mail Management Software Right for My Company?
In the end, only you can decide if your fulfillment house will be able to benefit from management software or not. Before you make a decision, take the time to understand not only what the software is and what it does, but how it can help your company specifically. Discuss your needs with a consultant and ask for a demonstration of what a great software management program can do for you.
Direct mail management software is not only going to help you save time and be more efficient, your business will also be able to remain competitive with companies already using this technology. If you’re competing with companies that haven’t figured out what direct mail management software can do for them yet, implementing this software is going to let you surge ahead, putting you at the head of the pack.
With our current tech-driven society, some may say commercial mailers are a thing of the past. But actually, the benefits of a strong direct mail campaign are vast. When it’s done correctly, sending commercial mailers is an awesome way to target customers. It may not be as easy or as inexpensive as flooding inboxes with Spam, but it’s a lot more predictable, trackable, and effective. In order to help your mail campaign to succeed, here is a Checklist of Essentials for Commercial Mailers. This will make your effort and time spent to reach your customer much more effective.