Like clockwork, 1.5 million DVDs arrive each day via mail at the homes of Netflix subscribers. Even in an age of broadband internet access and streaming video services, the parade of Netflix’s trademark red DVD sleeves through the United States Postal System continues unabated.
This article talks about the benefits of the Informed Visibility program of the USPS® which is making mail scanning information available for mailers to create their own facility conditioning reports for performance measurement and track on-time, early and late delivery of mail. The same data is an integral force for the Product Visibility organization to use internally for service performance measurement, to find bottlenecks in the network and proactively improve and fix the issues for faster delivery. In the end, meet or exceed postal customers expectations related to delivery of mail through the full service IMb program. The same information, outside of the USPS, if used correctly can allow for automated communication and reporting tracking of mail when mail exchanges hands outside of the USPS to figure out early/late delivery possibilities. USPS, through MTAC User group 4 has identified their intention to make all IMb full service or basic service scan data available to mailers eventually.
In an age of mobile advertising and social media, direct mail still remains an essential marketing strategy. A flyer or brochure still attracts a significant demographic that is reluctant to embrace the tech world. But your penchant for sending mailings to technophobes does not need to translate to a complete inability to utilize the marketing industry’s most effective tech solutions.