Any small business will have to consider the logistics of dealing with the items it sends out in the mail. As a small business owner, a question may have come to mind: Should your small business invest in a postage meter? Of course, another question may have followed shortly thereafter: What the heck is a postage meter?
While most new businesses embrace new technology, postage technology does not seem to be a technology many businesses want to invest in. The mechanical postage meter was first introduced more than 90 years ago by a man named Arnold Pitney. He along with Walter Bowes founded Pitney Bowes. Since then, businesses have been utilizing the time-honored postage stamp. The most successful businesses though, take it one step further and take advantage of postage software.
When your nonprofit decides to launch a direct mail campaign, the process can seem overwhelming. There are a lot of bases you have to make sure you cover to avoid having your mail returned to you, and to insure the effectiveness of your campaign. There are certain guidelines you have to follow, which is why I have compiled these commercial mailing tips for non-profits.
How to design the perfect mailpiece is the question on the mind of any marketing team charged with reaching out to customers. You know how important it is to make sure that you are not neglecting a huge segment of your market by relying on email marketing alone. But how do you make sure that your design speaks to people, calls them to action, and most importantly is USPS compliant? If you follow these guidelines, you can’t go wrong.