The potential game changers and pitfalls of developing a postal digital strategy
Postal operators have some of the best physical address data about households within their regions. Depending on legal and cultural norms within a country, certain posts may also hold databases including personally identifiable information (PII) on households. Operators also hold marketing, sales and customer relations management (CRM) information on customers. This information could help posts identify patterns of service and product use. Posts can also partner with marketing agencies and companies with electronic data on consumers. Postal operators should be using this data to develop new digital strategies and to connect to every household electronically, which can help posts generate new revenue streams.
Despite the rise of the Internet, mass mail remains a potent vehicle for reaching current and potential customers. Mailing promotional materials to qualified lists gives you the opportunity to place your message directly in the hands of those who are most receptive. If you are considering mass mailing, there are many good reasons to use a qualified service instead of trying to do the work in-house.
With bulk mail postage rates increasing, you’re probably looking for ways to make up the difference. One of the best ways to do this is by taking every step possible to ensure your mailings qualify for the absolute lowest bulk mail postage rates. You can do the research yourself or outsource it to a professional who knows all of the nuances and best ways to save.
Buying in bulk is a great way to get necessary supplies and save money. Just the same, sending out your marketing materials in bulk can get you a break at the post office. However, qualifying for bulk mail discounts isn’t as simple as dropping off a bunch of mailers at the post office. There are strict requirements for getting the bulk mail discount, and if you’re in the know – you can save some big bucks!