Postal, Parcel, and Logistics Technology Experts

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Assurety Consulting


Recent Posts

Unique Ways to Capture and Use Big Data to Support Your Postal Business

Nov 4, 2016 10:26:20 AM / by Assurety Consulting

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Direct mail marketing is all about big data. From identifying a marketing audience to receiving granular insights into household demographics, postal data can empower businesses to augment traditional mail delivery with powerful new technologies. In many cases, postal data can allow mailers to market more effectively through mail than through digital campaigns by delivering a meaningful physical mail piece or sample product direct to mailboxes with high precision for target audiences and interested demographics. Postal services can generate revenue by offering data as a service for mailers looking to improve their delivery or marketing efficiency and more insights into households, and mailers can gain a competitive edge by using unique and specialized delivery tactics.

 

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Focus on the Last Mile: The Cost Savings Opportunity

Oct 20, 2016 12:11:12 PM / by Assurety Consulting

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The Last Mile is where the Post Office thrives. The USPS touches every single household in the United States—approximately 130 million of them—every day that it delivers mail. That’s why major carriers like FedEx, UPS, and DHL and major mailers like RR Donnelley, and Quad and over a million business customers use the Post Office to deliver letters and packages to households across the country. And it’s why most Post Offices across the globe are trying to optimize their Last Mile delivery strategies for faster, cheaper delivery.

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Focus on the First Mile: The Efficiency Opportunity

Sep 27, 2016 1:14:56 PM / by Assurety Consulting

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Decrease Your Postal Costs

Sep 12, 2016 4:05:58 PM / by Assurety Consulting

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How Parcel Shippers and e-Tailers Leverage Big Data and Hybrid Digital To Enhance the Customer Experience and Save Costs

Aug 25, 2016 10:58:19 AM / by Assurety Consulting

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