Assurety Consulting champions data, analytics, AI, and automation as the main drivers of change and organizational improvement in the postal and parcel industry. In our work with commercial mailers, delivery organizations, and posts in developing nations, we encounter a common refrain: our clients often believe their organizations are too small to take advantage of big data systems or are not yet ready and need to focus on operations first.
The highest-performing delivery organizations in today’s business environment are technology-driven across the board, using data for knowledge gain, cost avoidance, and revenue growth. Companies face difficult decisions about which products and technologies to implement, and often, these choices are made with a tactical rather than a strategic mentality.
The China-Pakistan Economic Corridor (CPEC), one of the largest cooperative investments in Asia, is underway. Focused on economic growth, productivity gains, growing the middle class, and cutting product costs, CPEC promises to revolutionize trade in the entire region.
In Part I of our series on USPS Informed Delivery, we described the communications platform and discussed commercial mailers’ concerns surrounding it. Our synthesis was that hybrid digital, digital marketing, and digital communication are here to stay and mailers should look to increase their ROI by utilizing the Informed Delivery platform in innovative ways, offering new ideas and services to mail Owners and businesses.
In the first part of our series on USPS Informed Delivery, we described the new communications platform and discussed commercial mailers’ concerns surrounding it. Our synthesis was that hybrid digital, digital marketing, and digital communication are here to stay and mailers should look to increase their ROI by utilizing the Informed Delivery platform in innovative ways, offering their ideas and services to mail owners and businesses. This is a new platform in its infancy and needs support of the industry to take it to the next level of big data analytics over time. Also, in the future, parcel tracking can provide more opportunities as the platform matures and is scaled to the needs of sophisticated marketers.
In this article we will outline several simple use cases for different types of businesses and objectives, all adding value and helping to reach clients and consumers digitally. Mailers can start with simple scenarios and then over time collaborate to have USPS scale the platform for big data analytics.
Our next article will focus on Mail.dat specific use cases, and the final piece in this Informed Delivery series will explore the post-mailing analytics. Measurement is key for commercial mailers and mail owners to understand hybrid digital ROI and to improve their customer service, marketing, and sales CRM databases. Stay tuned!